I’ve never known anyone to admit that they were susceptible to the siren-like enchantments of Madison avenue advertising – but they are. We all are. And that is the genius of advertising. It achieves its amazing results, whipping audiences into a frenzy of white hot shopping, and no one senses it happening to them. The sobering truth is that advertisers are extremely sophisticated at manipulating oblivious audiences. In other words, when it comes to any form of advertising, we would be wise to remember the age old saying that if you sit down at a poker table and can’t spot the sucker, chances are it’s you.